Super Size Me

“Company’s spend billions to make sure that you know their product. In 2001, on direct media advertising, that’s radio, television and print, McDonald’s spent 1.4 Billion dollars worldwide. On direct media advertising, Pepsi spent more than a billion dollars. To advertise candy, Hershey foods spent a mere 200 million dollars internationally. In it’s peak year the ‘5 a Day Vegetable Campaigns’ total advertising budget in all media was a lowly 2 million dollars, 100 times less than just the direct media budget of one candy company.”

Super Size Me is an Academy Award-nominated 2004 documentary film, directed by and starring Morgan Spurlock, an American independent filmmaker. It follows a 30-day time period (February 2003) during which Spurlock subsists exclusively on McDonald’s fast food and stops exercising regularly. The film documents this lifestyle’s drastic effects on Spurlock’s physical and psychological well-being and explores the fast food industry’s corporate influence, including how it encourages poor nutrition for its own profit. During the filming, Spurlock dined at McDonald’s restaurants three times per day, sampling every item on the chain’s menu at least once. He consumed an average of 5,000 calories (the equivalent of 9.26 Big Macs) per day during the experiment. (Excerpt from video.google.com)

  • Directed by
  • Produced by
  • Official Website: Not Available
  • Transcript: Submit a Transcript
  •  

    Sharing is Caring

     

    Leave A Comment