Franny Armstrong

McLibel

"When I was quite young there was a boy at the end of our street who used to basically bully everyone around and everyone used to go crying to their moms and dads...Well, it's the same with McDonald's really. If somebody is trying to make you do something that you don't believe in, then you have to stand up to them and say, 'No, I’m not going to do it, I'm not going to give into your intimidation and bullying." McLibel is the story of two ordinary people who humiliated McDonald's in the biggest corporate PR disaster in history. McDonald's loved using the UK libel laws to suppress criticism. Major media organisations like the BBC and The Guardian crumbled and apologised. But ...