Our Brand is Crisis

“I think the most important thing we can do is to be dedicated to this message and to figure out how we can make all of this…fit the frame, because I think if we are going to win this election it’s because we’ve chosen the right frame. The frame for us is, you know, crisis…we must own crisis and we must brand crisis. Who can deal with it, who has the capacity to deal with it, and Goni as the guy who has strength and the plan.”

For decades, U.S. strategists-for-hire have been quietly molding the opinions of voters and the messages of candidates in elections around the world. They have worked for presidential candidates on every continent (in Britain, Israel, India, Korea, South Africa, Venezuela, Brazil, to name a few…) Without the noise of tanks or troops, these Americans have been spreading our brand of democracy from the Middle East to the middle of the South American jungle. OUR BRAND IS CRISIS is an astounding look at one of their campaigns and its earth-shattering aftermath. With flabbergasting access to think sessions, media training and the making of smear campaigns, we watch how the consultants’ marketing strategies shape the relationship between a leader and his people. And we see a shocking example of how the all-American art of branding can affect the “spreading of democracy” overseas. (Excerpt from main website)

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  • Official Website: www.kochlorberfilms.com
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