Manufacturing Consent: Noam Chomsky and The Media

“In a totalitarian state, it doesn’t matter what people think, since the government can control people by force using a bludgeon. But when ou can’t control people by force, you have to control what people think, and the standard way to do this is via propaganda (manufacture of consent, creation of necessary illusions), marginalizing the general public or reducing them to apathy of some fashion.” –Noam Chomsky

Manufacturing Consent: Noam Chomsky and the Media (1992) is a documentary film that explores the political life and ideas of Noam Chomsky, a linguist, intellectual, and political activist. Created by two Canadian independent filmmakers, Mark Achbar and Peter Wintonick, it expands on the ideas of Chomsky’s earlier book, Manufacturing Consent: The Political Economy of the Mass Media, which he co-wrote with Edward S. Herman.

The film presents and illustrates Chomsky’s and Herman’s propaganda model, the thesis that corporate media, as profit-driven institutions, tend to serve and further the agendas of the interests of dominant, elite groups in the society. A centerpiece of the film is a long examination into the history of The New York Times‘s coverage of Indonesia‘s invasion and occupation of East Timor, which Chomsky claims exemplifies the media’s unwillingness to criticize an ally. (Excerpt from Wikipedia)

 

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